CrowdSourcing Lebanese Social Welfare


A campaign was launched in Lebanon by Impact BBDO & LBC titled: “Sheyif 7alak”, this crowd sourcing campaign is not only fun, but helpful.

Most cellphones have a camera, Set it up to Quickly Activate the camera (in one form or another on your mobile),
Shoot any Wrong Doing you See around you,
and Post it to ☞ Sheyif 7alak

There are currently over 9’000 people who support it through facebook, 22 days into the launch.

I assure you, there is a lot of fun catching these nut drivers; Transportation in Lebanon is a daily adventure.

To my knowledge this is the second crowdsourcing campaign in Lebanon after MTV’s mobile app (iOS | Android).