Lebanon – The Summer Season


This ad campaign by the ministry of tourism, leaves room for expats and tourists to remind us of the light sides of Lebanon.

[Transcript] Welcome aboard, the temperature is… how you want it.

The target audience is more to an oriental taste. Behind the scenes, Beyrouth’s alleys are full of pubs often induce after-hours, raves granting thousands of go-clubers. This may seem inappropriate to expose the Improper Beyrouthi to the East ;)

While the West gets more its news of Lebanon’s nightlife through word of mouth among Lebanese expatriates, or simply follow the socially unacceptable Cotton Candy crowd. Lebanon has managed to make resonating parties reaching Jordanian, Turkish and Cypriot crowds traveling all across to attend local raves, parties, bar-hopping and the casual night scene.


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